No matter how great of a construction business that you might have, there’s no way that your company is going to be able to be a successful if you don’t have a solid marketing plan in place. That’s because marketing is what helps you to establish your brand, provide information about the services that you provide and also attract customers too.
So, in order to help you to cultivate the kind of marketing strategy that will prove to be truly beneficial for your business, we have provided you with a list of five basic marketing tips that will work well for all construction businesses below:
Use your social media accounts. There used to be a time when, if you wanted to market your business, you had to be prepared to spend money on things like radio spots and television ads. But thanks to social media accounts such as Facebook, Twitter and Pinterest, you can get the word out about you and your business, free of charge. Plus, as an added bonus, you can use these platforms to reach people in your city and also all over the world.
Have a referral program put in place. Something that you can do that will prove to be beneficial for your employees as well as your customers is create a referral program. For your staff, you can offer things like gift cards or even time off to those who refer the most people to your company each month. And for your customers, you can give them discounts towards their next purchase for the referrals that they make.
Make door hangers for certain promotions. If you have a special promotion coming up and you want to let a certain area of town know about it, there is an “old-fashioned approach” that is still pretty effective: You can have paper door hangers made. Most printing companies have some that are already pre-cut or you can go to Blanks USA to have some printed out for you.
Put your company logo on your vehicles. Say that you have a rigging Los Angelescompany and you have a few company cars or trucks. Well, something else that you can do is have your company’s logo (and contact information) put onto your vehicles. You might be surprised by how many people have reached out to a company all because they saw their car while they were sitting behind them in traffic. Some other vehicle marketing options include magnetic signs and vehicle wraps. For more information on those, visit Sign Warehouse.
Send newsletters out regularly. And finally, something that you can do that will help to grow your database while also updating your customers on the latest happenings within your business is to send out weekly or monthly newsletters. Although there are a lot of individuals who will use the popular email newsletter Constant Contact, if you’re on a tight budget, there is a free alternative: Mail Chimp. It’s just as professional but you won’t have to worry about being charged each month to use it. For more information, visit Mail Chimp.