Gearing Your Business Up For the Christmas Rush

christmas rush

Christmas is finally upon us and, for many business owners, Christmas means the busiest time of year. If the number of customers coming into your business is set to increase over the coming weeks, you need to make sure that you’re ready to trade. There’s no point ordering all of that extra Christmas stock if you have no way of shifting it so, to help you shift those last few units, we’ve complied some helpful advice:

Consider Temporary Staff

Many businesses are reluctant to employ temporary staff for the Christmas period because they see it as an unnecessary additional expenditure. However, what you have to remember is that all of these staff are capable of taking thousands of pounds each with minimal training.

It will probably only take you 1-2 hours to teach them how to use the till. Theoretically, the more staff you have, the more you’ll be able to sell and the quicker you’ll be able to replenish stock. For this reason, employing temporary staff seems like a no brainer.

Start Limited Time Offers

Many businesses fail to sell their additional stock because potential customers are unaware of the business. Selling extra stock means attracting more customers and increasing business awareness. Limited time offers are a great way to do this as although your profits won’t be as large for the sale of the items, you’re building new business and shedding your excess stock. For this reason, promotions such as 20% off for 2 days can be an excellent marketing tool as it increases brand awareness.

Make Sure Your Equipment Can Meet Demand

There’s no point trying to boost revenue if you don’t have the correct systems in place. For example, most customers are unwilling to queue for over 5 minutes to purchase an item so, if your shop is going to be incredibly busy, be sure to open extra tills and have extra equipment ready. Nowadays, you can hire card readers from companies such as Card Cutters for a very limited cost and this provides you with a temporary solution that won’t cost the earth.

 

To conclude, getting your business ready for the Christmas rush is relatively straightforward, and these temporary measures can ensure that you’re ready to meet increased demand. There’s no point in having all that extra stock if you’re unable to shift it so, by employing these simple techniques, you can ensure that all of your stock is out of  the door well in advance of the big day.

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