Three common things new businesses usually get wrong

new business

Entrepreneurs in charge of businesses in their infancy and prospective start-ups have a lot to think about. It’s easy to give something less time than you should, overlook it, or forget it altogether. It’s only natural that this might happen. Here are a few of the most common things new businesses get wrong, to hopefully save you time and energy.

  1. Use of the unpaid internship model


Young businesses (in their first year or so) and start-ups are usually in no position to be hiring employees, yet some just go ahead and do it anyway. Having someone around to help obviously isn’t a bad idea – a family member, or perhaps a partner who will eventually be entitled to a profit share. In the UK particularly, there is a current trend of hiring interns in an unpaid capacity, with an implied mutual benefit. However, this can backfire on the small business owner who sees this simply as free labour in an environment where they will be expected to be self-reliant, and probably end up learning little. Ten disgruntled, unpaid employees are as useful as one loyal worker.

  1. Waste management

Most start-ups begin in a shared office, where a custodian is paid to take care of most of your waste management needs. However, for those businesses occupying their own premises for the first time, something that might seem trivial such as waste management can in fact be crucial to get right. Particularly for certain academic and industrial businesses, recycling and industrial/hazardous waste disposal are important factors. Consider contacting your local council, and look into hazardous waste disposal services from Bywaters.

  1. Online presence

In today’s world, social networking is one of the most important marketing tools. This is not only because of its accessibility, but also because it is generally completely free. New businesses waste a lot of time obsessing over their online persona. Time is wasted if:

  • You meticulously maintain and develop an online following for a small business that currently has very little to offer. Focus on getting clients and investors, not likes and shares.

  • You have little knowledge or experience in social networking. A poorly maintained online profile can end your hopes of gaining custom from anyone who comes across it.

 

  • You don’t respond to comments or take interest in your followers. From replying to a comment to re-tweeting followers’ updates, interaction is the key to success.

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